Thursday, April 22, 2010

Yum: Cheeseburger in Paradise (new burgers at Margaritaville)

OVER 10 MILLION BURGERS SERVED AT MARGARITAVILLE AND OVER 1 MILLION BURGERS SERVED LAST YEAR ALONE

The home of the famed “Cheeseburger in Paradise” celebrates all month long… New specialty burgers introduced weekly based on the voting at Margaritaville Facebook; Margaritaville Chefs to debut their original burger recipes, deals on burger-related merchandise and more…

WHAT: With an estimated 14 billion hamburgers eaten annually in the U.S. alone (roughly 45 burgers/person/year), the burger has become one of the most celebrated American foods to date. The hamburger has gained so much notoriety that it has actually earned its own annual holiday month recognizing the scrumptious sandwich: “National Hamburger Month” which takes place every May.

In honor of the month-long holiday, Jimmy Buffett’s restaurants nationwide will be celebrating the iconic burger. The restaurant’s namesake even wrote a song dedicated to the popular sandwich, “Cheeseburger in Paradise” off of the platinum selling Son of a Son of a Sailor album. This year, Margaritaville celebrates all things hamburger with Meat us at Margaritaville, a month long promotion focusing on the American classic, and offering a variety of burger and beverage features.
“With close to 25 years of serving up our signature Cheeseburger in Paradise , we have guests that have grown up on our burgers.” explains Tamara Baldanza, Margaritaville’s director of marketing, “It only makes sense that during National Hamburger Month, we would celebrate this great American food and the folks who love to eat them! ”

While the Hamburger was created sometime in the early 1900’s it wasn’t perfected until Jimmy Buffett’s Margaritaville opened in Key West in the 1980’s. Nationwide, the Margaritaville restaurants now serve-up over 1 million burgers annually. This year, Margaritaville encouraged its Facebook fans to log on and vote on their favorite burgers created by various Margaritaville chefs.

The 5 winning burgers were announced on April 21st and will be featured during the month of May at all participating Jimmy Buffett restaurant U.S. locations. To become a fan on Facebook: www.facebook.com/Margaritaville.

WHERE:All Jimmy Buffett’s Margaritaville locations

WHEN:May 1, 2010 – June 6, 2010

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